We were retained by a UK listed company in the travel sector to assist them in launching proceedings in the Competition Courts against one of Europe’s largest airlines.
We worked with the client’s lawyers to develop the communications strategy around the launch of the proceedings. This included a narrative and messaging plan for engaging stakeholders on challenging issues around competition law and why the claim was important for consumers.
When the claim was eventually filed at the Competition Appeals Tribunal, we were in a strategically advantageous position in that key journalists and travel writers were aware of the issues within the travel sector and understood the public interest in pursuing the claim. As a result of our campaign, we secured widespread sympathetic top-tier coverage across the UK media and were able to successfully defend the client from media attacks by the defendant.
